.New Delhi: Boldfit, a direct-to-consumer (D2C) exercise label has onboarded Indian cricketer KL Rahul as a brand ambassador and a financier in the business, it shared with ETRetail.Without disclosing the particular portion of concern the cricketer has taken, the business said it is a significant as well as tactical investment.This partnership intends to utilize KL's enormous recognition, specifically among young people and also exercise enthusiasts, to extend Boldfit's dip untapped markets as well as demographics all over India.Sharing concerning the brand name's growth strategies, Pallav Bihani, founder and also chief executive officer of the firm mentioned, "Our experts are going all-in on broadening our activewear and also shoes categories, which are actually set to redefine the health and fitness market. These sectors are our future development motors." Presently, exercise and also yoga exercise devices drive most of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C brand name attained a revenue of Rs 73 crore. With calculated initiatives and also this alliance, the brand name aims to connect with an income of Rs 500 crore by FY26. Established in 2018, it presently provides over 1 crore clients annually and targets to broaden this reach to 5 crore through this relationship. Likewise, it is improving its supply establishment structure to guarantee fast shipping and regular product availability.Looking ahead, the D2C startup expects a surge in on the web website traffic, social media sites engagement, and also greater purchases all over our front runner classifications.
Published On Aug 1, 2024 at 10:46 PM IST.
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